Movie Analysis 12 Angry Men - 1404 Words

The group type presented in the film 12 Angry men appears to be a task group. Task groups typically come together to accomplish a specific charge. In this case, their task was to decide a verdict of guilty or not guilty for the boy on trial. According to our text, some feature of this task group would include those listed under the â€Å"teams† category such as appointed leadership and focus on a specific task or charge. The members’ bond is simply there interest in the task, as they have no previous relationship. The composition of the group is based on their common interest, shared purpose, and investment in community through their task on the jury. The communication style began as being relative to the task and low member self-disclosure. I believe near the middle and end of the movie the communication moved into more informal member-to-member discussion, formulation and implementation of tactics and strategies for change. We began to see higher member self-disclosur e in relation to social problems – both under the teams approach. (Toseland Rivas, 2012, p. 30) When considering the leadership found within the group, it appears that the foreman is the appointed group leader from the beginning. There was one instance that the foreman attempted to use a blocking technique to guide the group’s interactions, particularly with juror 10 whom was speaking out of turn and encouraging others to. According to our text, â€Å"Blocking can be used when a member is getting off topic or sayingShow MoreRelatedMovie Analysis : 12 Angry Men1639 Words   |  7 Pageswithin a diverse group.The purpose of this paper is to analyze the importance of cooperative communities while providing different aspects of leadership. Movie Summary The movie 12 Angry Men is a depiction of a jury deliberation in the 1950’s involving the trial of a teenager that is accused of murdering his father. These twelve men were brought together by a random selection process to make a unanimous decision. In the beginning, all jurors believed the boy to be guilty without a doubtRead More12 Angry Men : Movie Analysis : 12 Angry Men1103 Words   |  5 PagesThe 1957 movie version of 12 angry men, brings twelve people together with different personalities and experiences to discuss the fate of a young boy that allegedly killed his father. At the very beginning many agree that the boy is guilty except for one man. Juror #8 votes not guilty and pushes to have the evidence talked through. Slowly after reviewing all the evidence carefully the eleven to one vote switched from eleven thinking guilty to eleven thinking not guilty. Each juror brought differentRead MoreAnalysis Of The Movie 12 Angry Men 1891 Words   |  8 PagesT he Decision Analysis Assignment Frank Luu The story of 12 Angry Men begins in a New York City courthouse at the conclusion of a murder trial. The judge order the 12 men of the jury to recess and decide on a guilty or not guilty verdict for a 18 year old boy charged with murdering his father. The judge informs them that a guilty decision by the jury will result in a death sentence for the boy as the judge will not show any leniency. The 12 men are lead to the jury room where they will stay lockedRead More12 Angry Men Movie Analysis782 Words   |  4 PagesTwelve Angry Men Analysis BA 321 Reaching a unanimous vote, beyond a reasonable doubt, was a difficult task for the jurors represented in the film, 12 Angry Men. All but one were convinced the boy on trial was guilty of first degree murder based on eye witness testimony and circumstantial evidence. Uncomfortably hot and sweaty, one intent on getting to a ball game, eleven of the twelve jurors had no intention to stop and think about the life contingent on their verdict. The entireRead MoreAnalysis Of The Movie 12 Angry Men 933 Words   |  4 Pages12 Angry Men Overview In the movie of 12 Angry Men, a group of jurors must decide the fate of an inner-city boy, who is charged with killing his father. The case should have been a slam dunk, yet one man (Juror No. 8) in the initial vote cast reasonable doubt over the evidence of the trial. While deliberating their verdict, the details are revealed. Subsequently, the jurors slowly changed their vote to innocent on the basis of doubt. Despite their duty to separate personal matters from the factsRead MoreAnalysis Of The Movie 12 Angry Men 946 Words   |  4 Pages12 Angry Men For the purpose of this paper I will be using a movie based on a teen male who is on trial for the murder of his father in 1957. There are twelve men on the jury who are from all different areas of society. They have one goal, to decide based on testimony and evidence on whether the accused is guilty or not. The following information is one person’s observation of the movie â€Å"12 Angry Men† using the 5 Stages of Group Development. Keywords: Forming, Storming, Norming, Performing, AdjourningRead MoreAnalysis Of The Movie 12 Angry Men 1929 Words   |  8 Pages12 Angry Men is a 1957 American courtroom drama film adapted from a teleplay of the same name by Reginald Rose. Written and co-produced by Rose himself and directed by Sidney Lumet, this trial film tells the story of a jury made up of 12 men as they deliberate the guilt or acquittal of a defendant on the basis of reasonable doubt, forcing the jurors to question their morals and values. In the United States, a verdict in most criminal trials by jury must be unanimous. The film is notable for its almostRead MoreMovie Analysis : 12 Angry Men1769 Words   |  8 Pages1. Is this jury a group or team? Does the jury have entitativity? Why or why not? (define and give 2 examples from the movie) (10 points) It can be debated whether the jurors who made up the jury in the film 12 Angry Men comprised of a group or a team. Teams and groups are often terms that are used interchangeable to describe a multitude of gathered individuals. Teams are often thought of as a specific type of group, and essentially they are classified as hypergroups (Forsyth). As discussed inRead MoreAnalysis Of The Movie 12 Angry Men 2223 Words   |  9 Pages12 Angry Men is a movie centered around a murder case and the 12 men that are in charge of providing a verdict for a kid charged of first degree murder of his own father. In this movie, the characters have to face a long and grueling procedure of figuring out how to charge the kid after a six day long trial and hours long deliberation between the jurors. The film of 12 Angry Men has several key psychological aspects to it that can be accurately and summarily described. In the movie, the jury hasRead MoreAnalysis Of The Movie 12 Angry Men 1239 Words   |  5 Pageshands, such as a juror, you hope for the best, but that is not always enough. Sometimes there are certain variables, which can impact decisions and alter a person’s life forever. The movie â€Å"12 Angry Men† is a great example of how these variables play a role in determining a person’s innocence. Throughout this movie there were numerous examples of psychological science. The four domains I will focus on are stereotyping, eyewitness testimony, attribution process and problem solving. In the beginning

Adoption And Safe Families Act Essay - 815 Words

Evaluation of the Adoption and Safe Families Act The implementation of the ASFA certainly carries many strengths with its amendments to the AACWA, including a title using â€Å"the term ‘safe families’ that few people would want to oppose legislation with this goal† (Jansson, 2008). One of the strengths of the new law was its movement away from bias favoring reunification that the AACWA once carried, and the placing of emphasis on child safety. Another strength was the change from selective provision of services to universal provision of services, where all special needs children would receive health coverage, regardless of whether or not they were a Title IV-E adoption. The switch to annual judicial permanency planning hearings was also an†¦show more content†¦These areas include: the overuse of permanency goals such as emancipation and independent living, did not address what needed to be done to prevent removal and reunify children with their birth families quickly and safely, did not sufficiently su pport kinship care, revealed the need for improved collaboration with other public agencies and systems, and the failure to hold agencies accountable and needing infrastructure improvements. Recommendations In addition to the areas of ASFA needing improvement included in the evaluation of the law by CSSP, there are many quality recommendations provided to help improve ASFA. While ASFA should remain intact, the recommendations by CSSP that would be most helpful include: focusing on community-based prevention and intervention services to families, increased efforts and supports for reunification, implementing specialized treatment for families dealing with substance abuse, mental illness, or incarceration, reassessing ASFA timelines regarding the termination of parental rights and support for parents to progress, analyzing the child welfare system regarding practices for equality towards the specialized needs of diverse families and children, and committing to widely available and effective post-permanency supports for children (CSSP, 2009). Professional Development My research regardingShow MoreRelatedThe Adoption and Safe Families Act Essay1707 Words   |  7 PagesAccording to the Adoption and Foster Care Analysis and Reporting system, in 2011 there were 104, 236 children waiting to be adopted in the United States (p. 4). Adoption is the legal process an individual or family goes through to gain legal custody of a child in foster care. This child’s parents have lost custody of their child because they have been deemed unfit to raise the child, either because of neglect or abuse. After the child is removed from the horrible situation, he or she is taken byRead MoreArgumentative Essay About Gay Adoption1295 Words   |  6 PagesCorri Fairfull Discursive Essay-Gay Adoption Gay adoption is a subject which is widely debated. However over recent years gay adoption has allowed for most gay couples who want to adopt young children and give them a good quality of life, which they would have if they lived with their biological parents or a heterosexual couple, to do so. One positive view of gay adoption is that it gives the gay couple the chance to start their own family and give a child in care a new start to life in a lovingRead MoreThe Laws And Policies Related Children1975 Words   |  8 Pagesin adoption. The grandmother has two other children who have agreed to take care of the children if the grandmother is unable to do so. In this essay I will be talking about the children’s case study. I have included a summary of the case study. In the essay I have covered the different laws and policies that relate to the case study. In this essay I have covered The Children’s Act 1998, The Working Together Document 2013, Every Child Matters policy, The Special Guardianship Order, Adoption andRead MoreGay Sex Marriage Should Be Legal1415 Words   |  6 Pagesregardless of their gender, they should be allowed to marry with each other (Eric). Legalizing gay marriage is granting same-sex couples the right to marry and would promote the separation of church and state, increase successful marriage rates and adoptions, decrease suicide, and ensure all American citizens have equal rights and opportunities. Gay marriages are currently illegal in the Unites States except in a few states. The prohibition of gay marriages is wrong because it is a prominent form ofRead MoreGay Marriage: Refutation Researched Argu ment1465 Words   |  6 Pagesregardless of their gender, they should be allowed to marry with each other  (Eric). Legalizing gay marriage is granting same-sex couples the right to marry and would promote the separation of church and state, increase successful marriage rates and adoptions, decrease suicide, and ensure all American citizens have equal rights and opportunities. Gay marriages are currently illegal in the Unites States except in a few states. The prohibition of gay marriages is wrong because it is a prominent form ofRead MoreAbortion: Social Justice1150 Words   |  5 Pagesmental health and in Africa, rape. All of these factors make abortion one of the most controversial social justice issues. On one hand, it prevents unfit women from becoming mothers and possibly sparing pain for themselves and their babies. Yet the act of abortion itself is what most people struggle to accept. The removal of a fetus from a mother’s womb and the ending of a human life is seen as murder by many. There is no easy solution to the issue of abortion because it is excruciatingly difficultRead MorePrison Policies Surrounding Incarcerated Women in US Prisons848 Words   |  3 Pagesduring the same period. Race is also a significant factor, with children of African American and Hispanic parents being 8.9 and 3 times, respectively, more likely to have an inc arcerated parent than White children (The Sentencing Project, 2007). This essay will examine prison policies surrounding incarcerated women in U.S. prisons, including those in the state of Mississippi. Prison Policies towards Incarcerated Mothers and Pregnant Women With nearly 2/3 of the female prison population at the stateRead MoreSocial Work Law And Social Policy2020 Words   |  9 PagesSocial work law and social policy The children’s parents both agree that they cannot provide a suitable safe home life for their children. The children are now living with their grandmother and they are happy and thriving. Although there is concern that her health will have an impact on her ability to care for the children long term and the local authority has recommended adoption for the children. However, the grandmother also has two other grown up children, one of whom is an adult. These relativesRead More Abortion: Do We Need It Essay1927 Words   |  8 Pagesbaby and then put it up for adoption, but then there are also a lot of other people that think that the child will suffer psychologically, because in a lot of cases the child will never get to meet their biological parents. Even if the baby doesnt meet their parents they will not suffer as badly as it would if it were brutally slaughtered in the womb, [this brings up a biological issue: abortion is killing a human life. You must address this somewhere in you essay.] which is how they are abortedRead MoreAn Argument That Abortion Is Wrong1853 Words   |  8 PagesPhilosophy 101 12/8/2011 An Argument That Abortion Is Wrong. The purpose of this essay is to set out an argument that abortion is wrong. Some claim that only in â€Å"rare† instances, such as rape or within a few days of contraception, abortion is acceptable. I will agree that there are certain circumstances that abortion is more â€Å"acceptable† than other times, albeit however few and far between these instances arise. Instances that make abortion more â€Å"okay† are rape, and once it is discovered that the

Ethical Dilemma Case Study free essay sample

Nurses are faced with ethical dilemmas every day. There are a lot of different beliefs surrounding ethics and the code of ethics. Ethics and ethical issues have always existed, that is why they have put in place the code of ethics. The American Nursing Association (ANA) Code of Ethics isa guideline to help nurses determine which course of action to pursue. Every minute many ethical decisions are made, some may not comply with guidelines and others the patient’s will never understand. In this case study the nurse is put in an uncomfortable position and has two find a way to comply with the family, the patient, and the doctor’s orders. How can she report to the doctor the information the daughter has told her? How she approached handling the situation and not let the patient know his daughter does not want to care for him? How does she break the news to the patient that he will not be going home with his daughter? These are just several of the questions the nurse will have to answer to provide the best possible care for her patient. All ethical decisions should comply with the code of ethics and always be for the patient’s health. Ethics should be recognized from the patient, the family, nurse, and doctor’s point of view or scope of practice. The purpose of this paper is to find ethical issues within the case study. The paper will highlight the definition of ethics, the dilemma the nurse faces in the case study, and the possible solution. The case study involves a 65-year-old Hispanic male admitted in hospitalwith hyperglycemia. The ethical issues beganwhen the nurse is told by the daughter of the patient she cannot care for him. The nurse is put in a position of finding a place for her noncompliant patient. The nurse is also informed the patient has sought help from a curandero. A curandero is ann Hispanic folk medicine practitioner. â€Å"Curandero use a range of procedures from messages, herbal supplement, prayer, magic, and talk therapy to treat people. The strong focus on talking to the patient and embracing often deeply held superstitious beliefs offers a fertile ground for the placebo effect†. (RationalWiki, 2010). The patient has not taken his prescribe medication and his eating habits are also noncompliant. The patient is dealing with the death of his wife and the patient’s daughter believes he is acting this way on purpose and is unable to care for him properly. The aughter does not want to tell the doctor about the patient seeing a Curandero,but wants her father to be admitted into a nursing home in order for him to receive the proper care he needs. The nurse would need to consult with the Code of ethics book on the nursing floor to proceed with the best possible solution to the problem. The code of Ethic for Nurses is a guide for carrying out nursing responsibilities in a consistent manner with a certain quality in nursing care(American Nursing Association, 2001). There are ethical principles that a nurse should learn to apply to each situation that they feel an ethical decision will need to be made. The history of ethics has been around for a long time. Nurses have an ethical obligation to care for patientsand do no harm. Ethical conflicts and dilemmas occur every day in the health care world. â€Å"Ethics is defined as the rules or standards governing the conduct of a person or the members of a profession†(FARLEX, 2011). The nurse should have the adequate skills and experience to provide great care to the patient. Nurses should always accept their moral and responsibilities that come along with their job and title. Nurses help to minimize risks and provide safety measure for the individual who is receiving care. There are several ways the nurse can approach this situation. The first is to help easy patient’s S. Z. daughter’s fears about her father. The nurse will need to talk with the daughter and they both can collaborate on how they can get her father to comply with doctor’s orders. The second is to educate patient S. Z. on the importance of eating right, taking prescribe medication, and the dangers of combing his medication with herbal medication. The third, is to speak with the doctor and inform the physician on the patient situation and all the information that the daughter has informed her on. The first two choices leave the doctor out of the equation. The best possible solution will be to speak with the doctor and let him know what is going on with the patient. The doctor will need to know everything that is going on with the patient in order for the doctor to give the patient adequate care. This solution will allow the doctor, the nurse, and the patient’s daughter to collaborate and set up a care plan for the patient. â€Å"Collaboration is not just cooperation but it is the concerted effort of individuals and groups to attain a shared goal†(Ruth Ludwick Mary Cipriano Silva, 2011). Collaboration requires a mutual understanding and respect among the healthcare team providing the care for the patient and having an open dialogue amongst the people involved. The doctor, the nurse, the daughter, and the patient will need to discuss how to care for the patient once discharged from the hospital. The patient’s daughter may not want to voice her concerns in front of the patient, but the patient will need to be informed on why he is going to an assistant living facility instead of home with his daughter. The nurse and doctor will be the ones to inform patient S. Z. on the reason he his being discharge to a nursing home in a matter that he can understand and avoid letting him know his daughter cannot provide adequate care for him at her home. The doctor will need to have a psychologist assess the patient because of his depression and admit him into an assistant living factuality so they can help watch over him like his wife use to. In order for patient S. Z. to receive the care that he needs the nurse will need to inform the doctor on what is going on with the patient. The standard of nursing practice and the nurse’s responsibility to provide quality care requires that relevant data be shared with those members of the healthcare team who need to know†(Ruth Ludwick Mary Cipriano Silva, 2011). Only the information that pertains to the patient treatment and wellbeing should be disclosed. With patient S. Z. having diabetes and substituting his medication for herbals medication can put his life in danger. Keeping his cultural beliefs in mind, the nursewill need to educate the patient on the importance of taking his medication in order to keep his blood sugar under control. Ask him for a list of his herbal medication that he is currently taking, to see if it is safe for him to take with his prescribe medication. Allowing the patient to combine his beliefs with his care plan will bring a better out come for the patient’s health. If the doctor is unaware of the patient’s holistic approach to his health can prescribe him medication that iscontraindicateand can cause the patient harm. Taking what the daughter’s concerns into consideration, the nurse will have to make the ethical decision to inform the physician on every detail about the patient’s health. If the nurse can help the daughter understands that it is her goal to ensure the best possible help for her father. In order for the patient to receive that care, she will have to disclose the information that she entrusted her with. â€Å"Interactions with the patients and their families who are struggling with these issues are emotionally demanding and fraught with the potential for understanding. In the midst of anger, confusion, and often dysfunction healthcare professionals are expected to provide safe care and arrange for optimum disposition or placement†(Richard A. Bryan Childers, 2004). The patient’s daughter should come to the understanding that it is in the best interest for her and her father. The American Nursing Association (ANA) codes of ethic are the guidelines in which nurse’s follow to help them determine the course of action to take. The Code of Ethics compels nurses to do the right thing in the patient’s best interest. This case study raises several questions on how to provide the patient with the care and help he needs while incorporating the family wishes. It is important for the nurse to help the family cope with the situation as well as the patient.

Barbie Case Study Answer free essay sample

Story Submitted By Kishor Chandra 92062 WMG 18 1 Question 1. Analyst observed that the Barbie, the main icon of American culture, reflected changes in American society. Analyze the changes in Barbie’s image over the years. Answer. Barbie was considered an icon of American culture across the world and a representation of the richness and luxurious lifestyle of the Americans. She was also regarded as a role model who inspired young girls to become independent and self independent. Analyst attributed Barbie’s success to its ever changing styles and its adaptability to changing trends in American society. Barbie faced a lot of criticism for allegedly sending wrong messages to young girls. Sometimes Barbie also faces many criticisms. Sometimes it was criticized for a sex symbol. Some even accused Barbie of encouraging girls to visualize themselves as sex objects. One of the main reasons for Barbie’s success was its adaptability to changing trends. It was reported that Barbie had more than 80 careers within a period of 40 years. We will write a custom essay sample on Barbie Case Study Answer or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The doll had played a role of college graduate, doctor, teacher, astronaut, presidential candidate, surgeon and business executive among others. Mattel realized that to suit the changing times, Barbie needed to look more assertive. In 1971, Mattel introduced† Live Action Barbie† to portray the liberated woman. Live Action Barbie had a trimmer figure than earlier Barbie’s. In 1974 Mattel introduced â€Å"Sweet Sixteen† Barbie. This Barbie was not glamorous as teenager during that period opted for less makeup and long hair. In 1975 for the winter Olympics a new athlete Barbie was launched. The athlete Barbie had the clothes and accessories of a swimmer, skater and a skier. With a new version, Barbie’s faces also have new changes. In 1975 she got a warm grin and by 1977 she had a permanent smile. In the 1980s Barbie came with wide smile and winged hair. By the mid 1980s, the American woman adopting different careers, Mattel wanted to change the Barbie’s image to boost up the sales. That time young girls were becoming career oriented. So, Barbie was launched as an astronaut in 1986 and as a doctor in 1988. In 1985 Mattel introduced† Day to Night Barbie†, which represents the busy lifestyle of working women. Mattel also renew the image of Barbie as a fashion doll by introducing crystal Barbie, Puerto Rican Barbie and great shape Barbie. To support Barbie’s new image, Mattel launched a new ad campaign â€Å"We girls can do anything† in 1980s. The whole ad conveyed the idea that young girls could do anything they wanted. In 1992, Mattel launched â€Å"Presidential Candidate Barbie†, inspiring young girls to opt for a career in politics. In 1998 Mattel launched Barbie’s website barbie. om. In 1990s Barbie had a decrease in sales due to increase in alternative means of entertainment for kids such as video games, computer games and the internet. Also kids could not relate to Barbie due to changing priorities and analyst also observed that in the 1990s, young girls became more career minded and techno savvy and they failed to relate Barbie. In 1997 JILL BARAD became a CEO of Mattel and also she announced to make Barbie’s image more consistent with the image of women in 1990s. In 1997 Barbie’s first classical ballet series, sugar plum fairy was launched. In this series Barbie was launched under seven world famous ballet series. Due to decrease in sales of various reasons, in 1998 Mattel redesigned Barbie. Barbie was launched with slimmer hips, a wider waist and smaller breasts and this new Barbie reflected society in the late 1990s. To support the image overhaul of Barbie, Mattel launched ‘Be anything ‘campaign in 1999. This advertisement showed that girls start in to the camera with untamed hair and a confident look, holding a hockey stick behind her head. In 1990s Mattel celebrated 40th birthday. And this birthday celebrations, Mattel introduced successful women who like Barbie doll taught little girls that could do any things. So, Barbie’s image was changed various times according to American culture which wants to relate with the society and launched various dolls to attract the children and various buyers. QUESTION 2. Analysts attributed Barbie’s success to the Mattel’s innovative product development. They pointed out that Mattel’s product development reflected changing cultural patterns in American society. Analyze the role played by product development in Barbie’s success. Answer. American society and contemporary product development of Barbie dolls: Barbie was considered an icon of American culture across the world and a representation of the flamboyance and luxurious lifestyle of the American. She was also regarded as the role model of the young girls who inspired to become independent. Barbie was the world’s largest selling toy and one of the most successful products of Mattel Co. , its manufacturer. Barbie’s ever –changing styles and its adaptability to changing trends in American society was the reason behind its success in the world. In 2000s, various forms of entertainment such as video games and computers came which attract the young generation towards themselves and decrease the no. of child playing with the dolls. In 2001 Barbie faced stiff competition from ‘Disney Princess’ launched by Disney. The toy market in the late 50’s and 60’s Barbie was not a success at first. During and after the New York Toy Show its sales were yet to be what Mattel expected. When Barbie was conceived and launched, the doll segment of the toy market was dominated by Ginny, a doll made of hard plastic by Vogue Dolls, Inc. nd by Miss Revlon, produced by Ideal Toy amp; Novelty Corporation. In order to deal with those two strong competitors, and with the issue of the adult look, Mattel commissioned for $12,000 a toy study by Ernest Ditcher, the motivational psychologist of 1950s marketing. The study and the observation on the children and their parents helped to establish the guidelines for the advertising ca mpaign that would launch Barbie in the retail market. Toys were shown in commercials making it possible for children to determine exactly what they wanted. Using the guidelines determined by Ditchers study, this was how Mattel reached its public. By the end of 1960, Barbies popularity was well established, and the orders started to grow. It took Mattel several years to catch up with the demand. Shaping strategy trough design: 70’s and 80’s In the late 1960s Mattel added new features to Barbie to sustain the interest of young girls in the doll. In 1966, Barbie accessories included a magic solution that would change the color of Barbie’s hair and clothes which was fashionable among the American teenagers. In 1967, Mattel revolutionized the toy industry when it introduced† Twist and Turn â€Å"Consistent contribution to Barbie’s success in the 5-12year-old girls market has been Mattels capability in using design strategically. As described before, since Barbies creation, design has been taken seriously and done by a complementary team. From the moment the first Barbie was launched, the product design group started to redesign the doll in order to cut costs, solve production problems and adjust it to market exigencies. Since the beginning, manufacturing expertise has contributed to product development together with early design. This has allowed Mattel to be always one step ahead of manufacturing in the race to the end of product cycle. Mattels approach to design in the early 1970s was very close to the most advanced techniques and methodologies used today. The use of design in various specialties gave Mattel the opportunity to build a design culture that would support product development in the years to come. Since the beginning Mattel invested in designing and redesigning Barbie based on changing role models. This tendency proved to be definitively successful once it became possible to have the role model of the moment translated into a Barbie doll. On Design and Redesign Elliot Handler, Mattels co-founder, was a man with an eye toward the future, especially where new materials were concerned. He invested in new materials and technologies to give Barbie different features, offering varied and compelling experiences to the users. With a user-centered approach to product development, Mattels designers anticipated childrens wants, creating unexpected possibilities in the Barbie world. Barbies face has been redesigned several times in order to keep up with current fashions in make-up and hair styling and to adapt the doll to an ever-changing market. During this time, Barbies body has not changed in proportions but it has endured several changes in the design of joints, molds and moving parts according to new production techniques and materials. The 90’s and the second breakthrough On fashion, lifestyle and design Based on this strategic thinking, Mattel invested heavily in product and fashion design throughout the 70’s and 80’s. As a result, Mattel fashion designers, led by Charlotte Johnson, created special collections for the doll year after year. In the mid 1980’s the change in the image of the Barbie changes according to the current scenario of the America. In the mid 1980’s the image of Barbie was mostly career oriented, like in 1986 launched as an astronaut and in 1988 as a doctor. In 1985, Mattel introduced â€Å"Day to Night Barbie,† representing the busy lifestyle of working women. It is important to stress that they designed not doll clothes, but true miniature fashions. Besides designing outfits, fashion designers over the years also created an enormous amount of miniature accessories jewelry, gloves, shoes and purses, which have populated Barbies world of consumer goods since the introduction of the first models. Packages of clothes and accessories without the doll were a part of the first Marketing strategy that grew tremendously in the ‘70s and ‘80s, and which still persists today. After 1990s Because of increasing alternative mean of entertainment for, kids such as videos games, computer games and the internet that decrease the market growth rate of Barbie doll after 1997. In 1998, Mattel redesigned Barbie. According to Mattel sources, the new Barbie reflected society in the late 1990s. To support the image overhaul of Barbie, Mattel launched the ‘Be Anything’ campaign in 1999. In the same year, Mattel celebrated Barbie’s 40th birthday. During its birthday celebration, Mattel introduced Barbie as â€Å"Ambassadors of Dreams†. Barbie doll taught little girls that they could do anything. In 1999, to improve Barbie’s sales, Mattel adopted two strategies. The first strategy involved introducing more brand extensions for Barbie and segmenting the market according to age. The second strategy involved targeting older girls by stretching the Barbie doll to other products such as perfumes cosmetics and music. Mattel also announced that to increase profit from Barbie it would create two distinct personalities of Barbie, one career oriented and the other, cyber Barbie that would specialize in the traditional gender role game. Alone with the change in the image, Mattel changed the packaging of Barbie dolls. Barbie boxes were redesigned, featuring the new logo. ‘Barbie was written in big letters while the name of the doll was written in big letters after the logo. In 2000, Mattel launched jewel girl Barbie, which was able to move in more realistic way. Jewel girl Barbie has a soft smile and an oval shaped face. The doll was launched with around 20 outfits including slim pants, long spilt skirt, colored vinyl jacket and stick on fashion jewels. Due to all these initiatives, by 2000 Barbie sales reportedly increased by 9%. However, in 2001, Mattel announced that Barbie’s sales declined by 12% in domestic market due to decrease in demand for the collector series and the holiday celebration series, in order to increase Barbie sales, in 2002, Mattel launched Barbie as Rapunzal, a computer animated video. Extending ts computer- animated videos, Mattel launched Barbie as Swan Lake in early 2003. Question 3. According to analysts technological innovations and the availability of various other forms of entertainment were turning young girls away from traditional playthings such as dolls. In this scenario, discuss the future of Barbie. Do you think Barbie will be able to retain its dominance? Justify your answer. Answer. The technolog ical innovations and the availability of various other forms of entertainment such as video games and computers were turning young girls away from traditional play things such as dolls. In American and the other developed world, the young girls now consider that playing with dolls is childish. A lot of exposure is provided by internet due to which the young girls are moving away from the traditional play things such as dolls. In the context of developed world. But Barbie had a presence in about 150 countries. There is a lot of scope for Barbie in the developing world where the young girls are not so much exposed to internet and internet and computers. In the developed world, the girls are more inclined towards their career. When there were changes coming in the American society, Barbie was successful in the American society due to its adaptability to changing trends. Barbie had more than 80 careers with in a period of 40 years. The doll had played the role of college graduate, doctor, teacher, astronaut, presidential candidate, surgeon and business executive among others. The Barbie had enjoyed the success at that time but now the American society is mature and the young girls are not able to correlate the Barbie with their needs. Barbie will be able to retain its dominance because it has a presence in 150 countries. The developing countries are also experiencing changes in the society and if young girls are able to correlate Barbie with their needs and changing society then Barbie will be able to retain its supremacy. This is an opportunity for Barbie to retain its supremacy. Mattel co has to adopt the proactive marketing strategy to campaign for Barbie and relate it to the need of young girls and the societal changes. Mattel co can adopt different strategies for different society. Barbie is very popular in the developing market and most of the market is still to be tapped. So we can say that Barbie is able to retain its supremacy. In the context of the American society and the other developed countries of Europe, Mattel co has introduced the high-tech products like the Barbie scrapbook which came with talking stickers. Thus changing the strategy according to the environment which increases the sale of Barbie. Mattel Company has also introduced Barbie computer. So Barbie has changed its strategy according to the need of young girl. So we can say that Barbie will be able to retain its supremacy. CONCLUSION Barbie Dolls Are Not Just a Childs Toy Most women at one time in their childhood played with Barbie  dolls. Most stopped by the time they hit their teenage years, but there are many who still love and collect them. In this case study which all about based on a doll named Barbie, we find that how Mattel makes it effective according to people and we find lots of changes which happen due to the changes of American culture. â€Å"A promotional campaign built around Barbie’s 30th birthday in 1989 propelled her onto the cover of Smithsonian Magazine, confirming her status as a true American icon. The Barbie make-over was so effective that from 1987 to 1992 sales shot up from $430 million to nearly $1 billion, accounting for more than half of the company’s $1. 85 billion in sales. At that time, Mattel estimated that 95% of all girls in the United States aged 3 to 11 owned Barbie dolls. † In 1991, a strengthened strategic alliance with The Walt Disney Company gave Mattel the exclusive rights to sell dolls, stuffed characters, and preschool toys based upon Disney movie classics such as the Lion King and The Hunch Back of Notre Dame. In 1993, Mattel acquired Fisher-Price in a deal lauded by Wall Street analysts. Four years later, in 1997, the acquisition of Tyco boosted Mattel’s revenue to $4. 8 billion and â€Å"pushed Mattel, Inc. past Hasbro, Inc. is making it the undisputed leader in the toy industry. † In 1997, Mattel introduced hundreds of new toy products. Many of the new toys reflected increased demand among core product lines for example, the market’s renewed interest in collectible Barbie and Hot Wheels products. Beyond core products, there remained a large, lucrative segment of non-core toys whose market life was typically less than one year, of which many were related to popular movie characters. These were high turnover products where time to market was critical. Mattel typically produced core product lines in-house and outsourced the production of non-core lines to a network of vendors. Outside vendors gave Mattel the needed flexibility to handle hot products and the seasonal changes in toy sales. In the US, toy sales historically followed strong seasonal trends with nearly 45% of all sales in 1997. As a child, everyone has many beautiful dolls, but none compares to the adult beauties of Barbie doll.