PG Swot Analysis - 10435 Words

About the Consumer Products Industry Nondurable consumer products or consumables companies develop and manufacture a variety of household items that have a limited life span, usually three years or less. The industry can be segmented into household products and personal care products. Household products include: soaps and other detergents, such as laundry detergents and bleaches; polishes and sanitation goods; and other cleansing agents. Personal care products consist of : personal cleaning products such as toothpastes, shampoos, bar soaps and body washes; health and beauty aids, including cosmetics, fragrances and over the counter medications; and diapers and feminine hygiene products. Other items range from cat litter to automotive†¦show more content†¦There are four main categories of new product development: All new products â€Å"New and improved† products Product line extensions Changes at the consumer level Strengthening a Strong Brand Image For a manufacturer, product mix- the type and quantity of merchandise it sells- is a critical factoring the company’s success, even its survival. Because products sometimes appear to be indistinguishable from one another, a company’s main objective is to develop brands that are well recognized by consumers. The ultimate goal is to attain a leading market share in a category that has an expanding customer base. Brand Power: For both household and personal care product manufacturers, having a brand with a leading market share is a key competitive advantage. A strong brand fosters consumer loyalty, which in turn creates the opportunity for additional market share growth and above-average pricing flexibility. One good example is PG’s Tide laundry detergent. Despite a selling price above that of many other brands and the entry of Wal-Mart stores Inc.’s private-label product, Tide continues to strengthen its No. 1 position in US laundry detergent sales. Market Share Advantage: Having a product with a leading market share is important for several reasons. First, the higher a company’s market share, the more power it will have with retailers. This helps ensure that it products areShow MoreRelatedSwot Analysis of PG1235 Words   |  5 PagesSWOT ANALYSIS OF P and G P and G is one of the largest consumer goods company in the world. It markets 300+ brands in more than 180 countries. P and G is engaged in diverse products like beauty, health, fabric, snacks and many more. P and G’s leading market position with its strong brand portfolio provides it with a significant competitive advantage. But there are lot of external factors like economic slowdown, environmental factors, etc which pose a threat to P and G’s progress. InternalRead MoreSwot Analysis Of P G895 Words   |  4 Pagesdevelop rate later on. In China and Russia, PG is utilizing its portfolio of heading brands to draw in, form and grow a system of distributors. Presently its distributor system in China reaches at around 800 million individuals. In Russia, it now has an entry to 80% of the population. Therefore, with its extending distribution system, PG could tackle opportunities in these two nations to upgrade its market share and also balance out its top line develo pment. PG is pursuing a clearly drafted developmentRead MoreSwot Analysis Of P G s Gillette Brand1044 Words   |  5 Pagescustomer s needs and wants. Geographic Segments PG s Gillette brand is organised in five geographic regions: North America, Western Europe, Central Eastern Europe/Middle East/Africa(CEEMEA),Latin America and Asia, which is comprised of Japan, Greater China and ASEAN/Australia/India/Korea Through their innovative products Gillette always attract customers. They design product specially for particular region. Demographic Segments Gillette is a PG s world s leading male grooming brand, includingRead MoreThe Ceo Of Procter And Gamble812 Words   |  4 Pages1) Identify the CEO and characterize his leadership style. The CEO of Procter and Gamble is Alan G. Lafley. Mr. Lafley had recently retired from the company in 2009 after being CEO for 10 years. After only three years, PG’s new CEO Robert McDonald resigned because of declining sales and the complaints of investors. Thus, bringing back Alan Lafley to try and bring the company back to stability. His type of leadership style is one with high expectations of everyone within the company. He is a leaderRead MoreBlackmores1291 Words   |  6 PagesAustralian School of Business ACCT5910 Business Analysis and Valuation Lesson Plan †¢ †¢ †¢ †¢ †¢ †¢ Dot Com case study Why do we need to undertake strategy analysis? Industry I d t analysis l i Competitive strategy analysis Corporate strategy analysis SWOT analysis Australian School of Business B i Class 2: Strategy Analysis gy y Dot Com – NASDQ index from 1 Jan 1996-30 Dec 2002 School of Business B i Australian A. Why Strategy Analysis †¢ †¢ Strategy drives the actions of an organisationRead MoreA Market Analysis Focused On Procter Gamble1520 Words   |  7 PagesA Market Analysis Focusing on Procter Gamble Dorothy Dilger Herzing University November 23, 2014 A SWOT analysis is an effective tool for acquiring insight toward a company’s internal strengths and weakness, and external opportunities and threats. PG’s greatest strengths are their aggressiveness toward understanding consumer needs, strong research and development, and a diversification strategy. The company’s weaknesses are substantial competition in the consumer goods industry, andRead MoreFashion Industry Imc Campaign Lisa Brown1114 Words   |  5 PagesINTEGRATED MARKETING COMMUNICATIONS CAMPAIGN PROPOSAL     Integrated Marketing Communications Campaign Overview for Lisa Brown    1   |   P a g e                 Overview As   a   small   boutique   designer   label,   Lisa   Brown   has   limited   resources   to   implement   a   detailed    marketing   plan.   However,   in   such   a   competitive   environment,   it   is   increasingly   importantRead MoreTaking a Look at Procter Analysis1005 Words   |  4 PagesIntroduction Procter and Gamble (P G) is one of the renowned and well-known firms in the world and specifically America and it was originated in 1837.This firm was founded by William Procter and James Gamble. In the beginning, they used to manufacture only soap and candles but as the time passed their growth in business was the remarkable effort. Procter and Gamble has become one of the biggest consumer goods company in the world. Their products are sold in over 180 countries, which include severalRead MoreStrategy Formulation, Situation Analysis and Business Analysis1590 Words   |  7 PagesFormulation: Situation Analysis and Business Strategy Institut fà ¼r Strategisches Management Institut fà ¼r Strategisches Management Situational Analysis Strategy Formulation - developing a corporation’s mission, objectives, strategies and policies Situation Analysis - the process of finding a strategic fit between external opportunities and internal strengths while working around external and internal weaknesses Wheelen / Hunger, 2010, p 224 SWOT Analysis SWOT- Strengths-WeaknessesOpportunities-ThreatsRead MoreCar Industry: Swot Analysis1670 Words   |  7 Pagesn d e p e n d s o n t h e i n t e r p l a y o f m a n y f o r c e s o r s t i m u l i . P r o d u c t o f f e r i n g t h r o u g h s o m e p r o m o t i o n a l m e t h o d s i s t h e i n i t i a l s t i m u l i . T h e m a r k e t i n g a n d e n v i r o n m e n t a l s t i m u l i e m e r g e f r o m c u l t u r a l , s o c i a l , p e r s o n a l a n d p s y c h o l o g i c a l f a c t o r s . T h e c u s t o m e r s j u d g e t h e d e a l s i n s e v e r a l w a y s . T h e r e p u t a